In social Q&A communities, knowledge sharing activities usually take place in threads. However, little is known about how the discussions are constructed in different threads. This study fills this gap by exploring the differences of the network structures between effective and ineffective threads in Q&A communities. In specific, we investigate two forms of discussion networks at the thread level: the conversation network which focuses on relationships among the knowledge sharing contents, and the communication network which focuses on relationships among the participants. Based on an analysis of 252 threads from a social Q&A community, the results reveal different structures in both forms of networks between effective and ineffective threads. Effective threads tend to have more answer-related messages, less question-related ones, and higher conversational interactivity than ineffective threads. This study theoretically contributes to knowledge sharing processes in social Q&A communities and provides practical implications for practitioners in these communities.
Jia, Pinglei; Wang, Jie; Sun, Hua; and Wei, Kangning, "Exploring Threaded Discussion in Social Q&A Communities: Conversation Structure and Communication Structure" (2022). PACIS 2022 Proceedings. 102.
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