PACIS 2021 Proceedings

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This study provides insights into how IT influences individual behavior change by identifying the mediating role of user’s regulatory-focus in the effects of distinguished IT usage motivations on exercise performance. It also explores the effect of users’ mobile fitness App usage on their exercise effectiveness in both physical and mental perspectives. based on ARCS Motivational Model, participants are randomly assigned to different groups to examine the role of App functions and their interactive effects through a field experiment. We believe this study will extend Keller's ARCS Motivational Model and Regulatory Focus Theory into the context of IT fitness theoretically and help users to obtain a better understanding of the functional usage of IT fitness App practically.



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