PACIS 2021 Proceedings


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The ubiquity of social media enormously affected people’s engagement with faith and spirituality during the COVID-19 pandemic. The purpose of the study is to explore the role that faith-related Twitter expressions play in nurturing and propagating personal religiosity. To explore this, research qualitative methods were conducted in two phases: first, faith-related tweets were mined and categorized; second, faith-related experiences were elicited through interviews to contextualize the Twitter expressions. Results conclude that the religious tweets are mainly forms of prayers, spiritual reflections, and church activities. Furthermore, personal religiosity was affected by these tweets in three dimensions- religious beliefs, religious activities, and religious relationships. Though age has no bearing in fostering religious beliefs, findings suggest effects especially on religious activities and relationships. In times of uncertainty with the current pandemic, religion is a significant factor in coping and seeking enlightenment.



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