PACIS 2021 Proceedings

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Research on the alignment of IT and business strategies has neglected artificial intelligence as a strategic organizational resource. This study uses multiple case study approach to empirically explore the technical and socially constructed limits of AI as an organizational resource from five different AI-strategy perspectives representing 17 industries. Based on the findings, both the technical and socially constructed limits set by 30 AI experts include three categories: applicable, not applicable and ambiguous. The limit setting to AI as an organizational resource are analyzed from the point of view of five kinds of organizations who have adopted different kinds of AI strategies in their organizations. The technical limits include 1) AI qualities, 2) competencies and the 3) data collection pre-requisite as a technical resource. The socially constructed limits are found to be set based on 4) industrial need and value creation, 5) risk and ethics, and 6) impacts on humans



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