PACIS 2021 Proceedings

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New value potentials emerge in the era of the Internet of Things through extensive networking of things, machines, and people through wearables, sensors, and smart devices. At the same time, the fundamental role of customer value is gaining importance in the innovation efforts of the industrial companies. The result is a stronger service orientation, and so-called smart services are created. This transformation challenges innovation approaches and ways of thinking, especially in manufacturing. To facilitate such transformation, this work focuses on the early innovation phase. It presents a method that combines related works on service design with empirically surveyed value proposition patterns. We use the design science research process to build and evaluate our method. Results show that the virtually applicable method can help to overcome known challenges in smart service innovation and helps manufacturing companies to approach smart service innovation in a more customer-oriented and structured manner.



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