PACIS 2020 Proceedings


The consumption of sugar-sweetened beverages (SSB) contributes to several health problems among adults and children. In this paper, we build upon the Health Action Process Approach (HAPA), which has already been successfully used in many health contexts to achieve preventive health behavior. However, research shows that in contexts like healthy dieting, people seem to neglect risks, which is generally an important predictor of intention and indirect behavior. Therefore, we want to use virtual reality (VR) and its beneficial characteristics to manipulate participant's risk awareness by giving them interactive feedback to their choice of beverages. We assume this could shape their intention to consume less SSBs. To test our assumption, we use a one-way between-subject design (feedback design: informational vs. informational with related physical activity) in laboratory study. We suggest positive results of our feedback manipulation to risk awareness and furthermore to the consumption behavior.



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