PACIS 2020 Proceedings


Nudging theory has been applied successfully in different fields, including traditional education, where it typically showed positive outcomes on students’ behavior and performance. In online learning environments, the issue of a high dropout rate is a common and serious concern. In this article, we present our plan to conduct three studies that aim to examine the effectiveness of three promising nudging techniques in tackling the problem of learners’ dropout in professional MOOCs (pMOOCs) and increasing their completion rates. The first two nudges are related to “promoting growth mindset” and “goal-setting” by learners. Two studies will be administered in a pMOOC dedicated to professionals and lifelong learners. The third study will focus on the “personalized assistance” nudge. As offering such personalized assistance by humans can be impractical in MOOC courses with a large number of registered learners, we would instead investigate the effectiveness of using pedagogical agents (chatbots).



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