Despite the increasing phenomena that social interactions among contributors by emerging technologies influence crowdfunding decision making, little is known on how contributors respond to social influences provided by opinions and behaviors of others imposed by dynamic network structures. Drawing on a data set collected from experiments conducted on Amazon Mechanical Turk (MTurk), we incorporate social influence matrix into our model to investigate social influence effects in social network structures on crowdfunding decision making. Our analysis shows that for most of our network typologies, the contributors influence each other’s decision making with increase of social interactions. Social influence brings a positive result in converging contributors contribution effort to cooperation. The result of this research provides a specific and nuanced angle of the importance of social influence in social network structure in emerging technology – enabled online crowdfunding.
HU, YANNI and Lang, Karl, "Impact of Social Influence Embedded in Online Network Structure on Crowdfunding Decision Making - Evidence from Experimental Study" (2020). PACIS 2020 Proceedings. 180.
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