PACIS 2020 Proceedings


A key strategy to combat sedentary lifestyle is to encourage fitness exercises. Traditional wellness and lifestyle management programs focus on inducing health awareness and providing fitness activity support. The growing pervasive use of smartphones allows individualized and cost-effective digital wellness programs to be administrated through mobile fitness apps. Drawing on the social comparison theory, this study plans to explore ways to effectively design social comparison mechanisms to help promote physical exercises. Additionally, this study proposes a unique field experiment that enables fine-grained manipulation of social comparisons and present an opportunity to observe network evolutions over time.



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