PACIS 2020 Proceedings


With the rising concerns of compulsive social networking site (SNS) use, it is important to understand why users develop compulsive behaviors. In this study, we aim to explore determinants of compulsive SNS use from the dual perspectives of the individual needs (need to belong and need for uniqueness) and peer-related factors (referent network size and perceived peer activeness). Because self-construal is important for the observation of and cognitive deliberation regarding peer influences, the model also takes the moderating effects of self-construal into consideration. We empirically test our model by conducting an online survey with 459 valid responses. We expect that our findings could provide insights on the formation of compulsive SNS use.



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