Abstract

Crowdfunding has transformed charitable fundraising by enabling fundraisers, even inexperienced ones, to reach a wider set of potential donors. Inspired by this development, my research agenda aims to gain a deeper understanding of the dynamics of fundraising on charitable crowdfunding platforms. My thesis examines how campaign-specific factors, other campaigns on the platform, and factors from outside of the platform influence the success of charitable crowdfunding campaigns. First, I examine how quality signals influence the donations received by charitable crowdfunding campaigns. Second, I examine how competition among campaigns with an identical cause affects the amount of donations received by each campaign. Lastly, I plan to examine how announcements of governmental grants to help victims of a particular natural disaster event influence the total donations received by campaigns associated with that event.

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