This research-in-progress paper reports on the preliminary findings of a study of barriers to participation in the sharing economy. We study both, the barriers to participation as a provider of a resource, as well as the barriers to participation as a consumer of a resource in the sharing economy. We conducted semi-structured interviews and used grounded theory techniques to identify barriers that have a negative impact on the likelihood of participation in the sharing economy. Preliminary findings suggest that eight barriers have a negative impact on participation in the sharing economy: Effort expectancy, independence through ownership, lack of trust, performance risk, physical risk, privacy risk, process risk, and undesired social interaction.
Spindeldreher, Kai; Fröhlich, Jonas; and Schlagwein, Daniel, "I Won’t Share!: Barriers to Participation in the Sharing Economy" (2018). PACIS 2018 Proceedings. 223.