Drawing from past research on information technology (IT) use, organizational culture, and innovation, the present study tests a model exploring the effects of collaborative and experiential culture as well as internally and externally-focused use of IT on innovation intensity and organizational performance. As the innovation process is complex and uncertain, we try to open the black box of innovation intensity by exploring the roles played by the use of IT and the innovation culture. The research model was tested via a structural equation model using PLS with data collected from 395 top executives. Results indicate that intense use of internally and externally- focused IT positively affect innovation intensity. The results also show that collaborative culture increases innovation intensity. In turn, innovation intensity increases both operational and financial performance.