The proliferation of digital news means that consumer can access news services via mobile services. Mobile news services (MNS) can support consumers in acquiring and sharing news content. The purpose of this study is to propose a theoretical framework that articulates factors influencing the adoption of MNS by citizens, in this case of South Africa. This study considers theoretical evidences and provides new empirical evidence to extend theoretical understanding. Multiple interpretive case studies were conducted to confirm and identify factors and relationships that could influence adoption of MNS. Subsequently quantitative analysis supported the identified relationships influencing the adoption of MNS. The proposed MNS adoption model offers new interpretive and sociomaterial insights into the adoption of MNS, encompassing both personal and social factors, attributes of news consumers and attributes of innovation.