Societal transformation through contemporary online platforms fosters the change of consumption habits. In this regard, sharing economy platforms are changing the hospitality industry by attracting predominately the millennials generation through modern technologies and innovative business models. The given study examines the non-monetary hospitality platform Couchsurfing. In this regard, the authors investigate the influence of trust and perceived risk on the consumers’ intention to engage in a particular sharing activity. The authors further separate intermediary and users from each other to investigate the distinct influence of the two-sided market mechanisms on the consumers’ intention. This study follows a quantitative approach and employs survey data of over 200 consumers. In view of that, the authors conduct an exploratory and confirmatory factor analysis in order prepare structural equation modeling for an extended study.
Mittendorf, Christoph, "Societal Transformation through the Sharing Economy: An example of Trust and Risk on Couchsurfing (pretest)" (2017). PACIS 2017 Proceedings. 255.