In this research-in-progress paper, we investigate how value is co-created in IT-enabled collaborative consumption businesses. Collaborative consumption is an emerging phenomenon which involves peer-to-peer sharing of products and services amongst members in a community. Existing literature exploring the notion of collaborative consumption is uncommon and does not offer a consolidated view of how businesses facilitate the creation of value amongst all participants. In this paper we present a study of GoGet, a successful car-sharing ecosystem that has recorded significant growth over the last decade. Adopting a service-dominant theorising approach, we uncover the role of technology through which participants of online marketplaces in multi-sided digital platforms are empowered to co-create value. The proposed study aims to fill the gap in IS literature, by investigating how IT-systems have become the key proponents reinventing and distributing product-service systems.