As the internet is largely used worldwide, it becomes critical to protect digital contents on the internet from illegal piracy. The purpose of this study is to explore the effect of online piracy deterrence methods - punishment and education – on self-control and piracy intention. The gender differences on the relationship of piracy deterrence and intention is also examined. The result of this study shows that both piracy education and punishment have a strong relationship with self-control, and piracy education shows a stronger effect on self-control than piracy punishment. The study also reveals the gender differences in self-control and piracy intention toward piracy deterrence. This research would propose practical guidelines for policy makers and educator to reduce online piracy.