An important consideration in green IT initiative is to achieve both environmental sustainability (doing good) and business profitability (doing well). This research, which builds on the theoretical lens of corporate ecological responsiveness and multiple case studies with nine companies in China and Singapore, advocates three type of drivers in which organizations could be motivated to push for green IT. The drivers include the alignment of green IT with the primary business objective of achieving profitability by better satisfying the market demand and by reducing operation costs, the institutional pressure exerted by the government, and the corporate social responsibility. Implications for research and practice are discussed.
Yang, Xue; Li, Yan; and Tan, Chuan-Hoo, "Drivers for Green IT in Organizations: Multiple Case Studies in China and Singapore" (2013). PACIS 2013 Proceedings. 91.