The utilization of Information Technology (IT) is spreading in tourism industry with explosive growth of Internet, Social Network Service (SNS) through smart phone applications. Especially, since intensive information has high value on tourism area, IT is becoming a crucial factor in the tourism industry. The smart tourism is explained as an holistic approach that provide tour information, service related to travel, such as destination, food, transportation, reservation, travel guide, conveniently to tourists through IT devices. In our research, we focus on the Korea Tourism Organization’s (KTO’s) smart tourism case. This research concentrates on the necessity and effectiveness of smart tourism which delivers travel information in real-time base. Also, our study overview how KTO’s IT operation manages each channel, website, SNS, applications and finally suggests the smart tourism’s future direction for the successful realization.
Koo, Chulmo; Shin, Seunghun; Kim, Keehun; Kim, Chulwon; and Chung, Namho, "Smart Tourism of the Korea: A Case Study" (2013). PACIS 2013 Proceedings. 138.