In literature, adoption and continuance of an innovation have been considered as discrete events and discussed in separate models. This study argues that these are interrelated and continuous processes. The objective of this study is to investigate the adoption and continuance behaviour of a technological innovation in a single framework taking Radio Frequency Identification (RFID) as the context. Applying the quantitative research approach, this study finds that external environment, the technology itself, and the organization factors influence RFID adoption whereas the continuance of RFID technology is dependent on confirmation and satisfaction from using the technology. Moreover, confirmation is the immediate next stage of adoption where the adopters justify their adoption decision and take required actions and/or adjustments. Data were analysed using Partial Least Square (PLS)- based Structured Equation Modelling (SEM) tool. The discussion and implications on the findings are discussed in detail.