This paper discusses the business to employee (B2E) e-business model and how it leads to the achievement of organizational effectiveness. It explains the technology that supports the development of the model, and a discussion of benefits and applications identified from a review of literature. Based on three case studies of Australian organizations the discussion in this paper extends the theory of competing values theory to establish organizational effectiveness achieved from B2E e-business model. The findings discussed in this paper highlight that important internal processes and development of the human capital lead to the achievement of external success for business organizations. It makes a significant contribution to literature and theory on e-business.