In this article, we explore the experiences of a medium sized media relations firm based in Beijing, Shanghai, Guangzhou and Chengdu as it sought to establish a knowledge sharing culture. Building off existing initiatives involving online communication, as well as an espoused enthusiasm for sharing knowledge, we describe how we have started working with this firm as it seeks to develop a key knowledge sharing competence.
Davison, Robert M. and Ou, Carol X.J, "Sharing Knowledge in China: Experiences in an SME" (2007). PACIS 2007 Proceedings. 32.