Realizing the importance of personalization and interactivity in management education, this research-in-progress paper introduces an ongoing study that investigates the benefits of using blogs as a communication platform for pedagogical purposes. Based on Alavi and Leidner’s 3-tier framework for Technology-Mediated Learning (TML) and classic learning theories, this study intends to explain how blogs would enhance management education by identifying key indicators of blog users’ psychological learning processes as well as examining how these processes will be affected by the blog technology. The experimental design and data analysis methods are also explicated.
Yin, Dezhi; Qiu, Lingyun; Dong, Xiaoying; Li, Dong; and Liu, Qianqian, "Using Blogs to Enhance Management Education: An Empirical Study" (2007). PACIS 2007 Proceedings. 134.