This paper presents a method for information systems (IS) strategy formulation that is suitable for SMEs. The method involves the merging of insights and determinations from two complementary perspectives on the future IS needs of an SME, and hence the name "Dual Lens Approach". One of the perspectives is strategic and top-down, while the other perspective is focused on business process analysis and modelling, and tends to be more bottom-up in its approach and viewpoint. A case study describing an application of the method is also presented. The case study gives an insight into the issues involved in using the method in practice.
de Salas, Kristy; Marshall, Peter; and Young, Judy, "IS Strategy Formulation in a Financial Services Company: The Dual Lens Approach" (2007). PACIS 2007 Proceedings. 109.