How Do the Internet Buyers' Decisions Be Affected? - An Experimental Study of Risky Choice Framing Effect

Authors

Chin-Shan Wu, National Sun Yat-sen University
Fei-Fei Cheng, National Sun Yat-sen University
Hsin-Hui Lin, National Sun Yat-sen University

Recommended Citation

Wu, Chin-Shan; Cheng, Fei-Fei; and Lin, Hsin-Hui, "How Do the Internet Buyers' Decisions Be Affected? - An Experimental Study of Risky Choice Framing Effect" (2004). PACIS 2004 Proceedings. 132.
https://aisel.aisnet.org/pacis2004/132