The Truth About Numbers: Subjectivity in the CRISP-DM Process
Analytics is undoubtedly changing the efficiency and decision making of businesses. Because analytics is inherently numeric, there is a false sense of security in their certainty; however, those that do the work can quickly identify where decisions could be made differently in the modeling process. This big idea presentation considers research on subjectivity in the CRISP-DM process.
Gerhart, Natalie and Torres, Russell, "The Truth About Numbers: Subjectivity in the CRISP-DM Process" (2022). MWAIS 2022 Proceedings. 5.