Title

The Truth About Numbers: Subjectivity in the CRISP-DM Process

Abstract

Analytics is undoubtedly changing the efficiency and decision making of businesses. Because analytics is inherently numeric, there is a false sense of security in their certainty; however, those that do the work can quickly identify where decisions could be made differently in the modeling process. This big idea presentation considers research on subjectivity in the CRISP-DM process.

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