IS job growth will continue to outpace supply through 2030. According to BLS (2019), computer occupations are expected to grow by 404,099 jobs over the next 10 years with interest among K-12 students unable to keep up. The problem becomes exacerbated by the language used to promote IS careers in K-12 schools: Coding and Computer Science. In Northeast Wisconsin, the NEWConnectIT event reaches students to showcase the broad range of careers and educational pathways in IT, while attempting to break the “coding only” stereotype surrounding computer science.

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