This research examines the role of willingness to share one’s information for three tradeoff elements – monetary gains, personalization, and national security – on trust in online businesses. Data were gathered from MTurk workers in the US. The results indicate that willingness to share information for monetary gains and personalization is marginally associated with trust in online businesses, but willingness to share information for national security has no association with trust in online businesses. The paper also discusses implications, limitations, and future research directions.
Bansal, Gaurav and Nah, Fiona, "Relationships between Willingness to Share Information for Benefits and Trust" (2020). MWAIS 2020 Proceedings. 23.