Recently, the telecommunication and banking industries, regarded as key infrastructures of a country’s economy, are experiencing a rapid transformation driven by changing consumer behaviors, increased competitive environment and new innovations, for example mobile technology. Thus, the purpose of this study is to investigate the influence of extrinsic factors on the behavioral decisions of users to effectively use a security awareness program. This study is quantitative in nature and explores the relationship between effective information use and other variables namely; management support, reward, punishment, social pressure, information quality and attitude. The results of the empirical testing demonstrate that information quality and attitude of employees are relevant factors towards using a security awareness program. Our results also show that reward and threat of punishment are less relevant factors.