As companies increasingly face challenges finding sufficient numbers of skilled IT workers, regions around the country have attempted different strategies to address the gap. In Northeast Wisconsin the primary strategy has been the formation of a formal organization, the NEW IT Alliance, charged with attracting, developing, and retaining IT workers in Northeast Wisconsin, funded by local companies and universities, and employing a full-time director. At the same time, a large number of other organizations have worked on various initiatives to help solve the problem. Many of the initiatives in the region have recognized the lack of female participation in IT and have focused on attracting more women into IT.