In today’s digital world ‘multitasking’ has become a norm with all of us - especially college students across the world. Students in classes are seen to be checking their email, logging onto social network sites, playing online games, sending text messages, and “listening” to the in-class lectures. How effective are they at simultaneously managing all these activities? Is this hindering their ability to do their job well? The goal of this research was to investigate factors that impact multitasking with a focus on how information technology impacts this concept. Extant research regarding multitasking in the Information Systems and Psychology disciplines were reviewed and subsequently led to the development of a conceptual model outlining the factors influencing people and the effects produced when they multitask with information technology.