To what extent can the Strategic Pacing of Innovations (SPI) mitigate the Progress Trap of Innovations (PTI) that leads to diminishing returns to scope from timing innovation releases too fast or too slow? This research-in-progress paper incorporates economic and strategy concepts to conceptually surface (i) the need to balance existing product-line servicing with innovative new-releases, (ii) the strategic choice of timing a new release to maintain returns to scope, (iii) costs of overshooting or undershooting from SPI and its relationship to PTI, and (iv) internal and external contingencies that influence the impact of SPI on PTI. To the best of our knowledge, a similar framework has been hitherto missing in the literature on innovation.