Social networking is penetrating all corners of our daily life. Many researchers study social networking websites as a special form of computer-mediated communication to be adopted among users, while the social perspective of the phenomenon has been largely ignored. In this study, social networking sites are viewed not only as technological platform of communication and information sharing, but also a social platform of relationship building. Three perspectives of technical, communicational, and social are incorporated in the development of an integrative view of social networking.