Research has shown that when small firms are able to adopt and use Information technology, they can grow faster than firms that don’t adopt technology. It has also been stated that microenterprises have the potential to serve as the seedbed for industrialization. But in order to reach their potential, they face a myriad of challenges obstructing their path. A major obstacle to the cause is their inability to utilize technology to its full capability. This paper walks through an innovative approach within two microenterprises to show how cloud-based applications may facilitate IT adoption within these firms. Findings from the case study shed insight for researchers & practitioners involved in using IT to assist microenterprises in underserved regions.
Kamal, Mehruz; Andre, Charles; and Augustyn, Matthew, "Using Cloud-based Applications to Facilitate IT Adoption in Microenterprises" (2011). MWAIS 2011 Proceedings. 4.