Millions of people are playing Massively Multiplayer Online Games (MMOGs), a computer game genre where thousands of players interact daily in highly complex virtual world environments. These players self-organize, develop skills, and acquire various roles. MMOGs appear to mirror the complexity of the business context while offering unique technology capabilities that appear to encourage group participation and emergent leadership. Managing a remote workforce across different time zones, geography and culture requires effective virtual collaboration and management of communication, coordination challenges and control issues. Therefore, the purpose of this paper is to explore the unique technology capabilities of MMOGs and propose how these may be applicable to virtual project teams (VPTs) for ameliorating the challenges of managing a distributed workforce and provide insights into the nature of next generation collaboration technologies that could be used by VPTs.
Owens, Dawn and Khazanchi, Deepak, "My Guild, My Team: Applying the Technology Capabilities of Massively Multiplayer Online Games to Virtual Project Teams" (2009). MWAIS 2009 Proceedings. 24.