Clickers are a classroom technology that allows students to provide both categorical and numerical responses to questions during a lecture. The student responses can be tracked, totaled, and scored in various ways to provide feedback to both the students and professors. At a Midwestern University, in the Fall 2007 semester, clickers were integrated into a course titled “Managing in a Digital World.” As instructors of the course, we learned much about teaching and clickers through this effort and we highlight our experiences in this discussion.