A Three-Layer Model for Successful Organizational Digital Transformation

Authors

Ferry Nolte
Alexander Richter
Nadine Guhr

Abstract

Digitally transforming an organization’s workspace requires parallel evolution across interdependent layers that influence and reinforce one another. Drawing on our analysis of multinational automotive supplier Continental AG’s shop floor digital transformation journey, we propose a practical, three-layer model—IT evolution, work practices evolution and mindset evolution—that, with the associated dynamic capabilities, will ensure successful transformation. We provide recommended actions for aligning and managing interdependencies across the three layers, resulting in reduced implementation risks and improved transformation outcomes.

Recommended Citation

Nolte, Ferry; Richter, Alexander; and Guhr, Nadine (2025) "A Three-Layer Model for Successful Organizational Digital Transformation," MIS Quarterly Executive: Vol. 24: Iss. 3, Article 5.
Available at: https://aisel.aisnet.org/misqe/vol24/iss3/5