Business-IT Alignment (BITA), one of the widely explored topics in the IS research domain, remains to be challenging. The extant literature provides a long list of factors that need to be managed appropriately to achieve and maintain BITA. Among other things, both the intra-organisational as well as external factors, are found to determine whether organisations succeed to achieve BITA or not. However, previous BITA studies have been criticised for focusing on investigating a few industries and contextual factors in developed countries. This case study is aimed at addressing the lack of BITA studies in developing countries. The data was collected at a bank in Ethiopia through interviews with business as well as IT leaders. The study employed thematic analysis, which revealed several barriers to BITA. Business and IT leaders may find the result of the study invaluable to plan activities that might over- come BITA barriers and improve BITA maturity.