Social Media has allowed activists to make their causes visible and network locally and transnationally with supporters, but posed equal threats to activists, as authoritarian states employ repressive sur-veillance measures. This paper explores the struggle between the state and activists for visibility on social media platforms, and conceptualises the paradoxes of visibility in daily practices in both sides. This is done by researching grassroots human rights groups from the Egyptian revolution, and there-fore contributing to the narrative that social media has presented as many challenges as opportunities to activism, because the same tools that are used to leverage activism are also used strategically by the state to suppress activism.