Since the introduction of blockchain over a decade ago, many industries and industrial sectors are exploring the potentials of the technology. In line with the trend, logistics sector is not an exception and is investigation various dynamics associated with the implementation of the technology. This study focuses on the linking between the capabilities of blockchain technology and trust, privacy and transparency. In order to explore dynamics of the linkage, the study used case study as a method for the inquiry. These have been common issues in logistics which the existing information solutions are unable in resolving to a greater extent.. The results shows that blockchain technology has the capability to build trust among unknown industry players while maintaining a sufficient level of privacy and transparency at the same time. Overall, the study presents useful insights by contributing to the major issues in logistics and supply chain when an innovative digital technology is put into action.