The rapid technological changes taking place is impacting business practice across all business sectors. E-commerce has become the norm and business models have slowly evolved to take account of the electronic business world. The electronic infrastructure and channels of e-commerce are particularly suited to information based goods and services, after these services are just pushing electronic information around. Consequently, the industries that have or will have some of the more significant changes are those that are based on electronic information or goods, such as the music, publishing, news, multimedia, (information) service industries and related industries. This theoretical paper examines some of these changes and argues for a more radical take on business models: It is argued the old business models don’t meet the needs of customers or digital based goods providers within the new electronic business world. The paper The paper also highlights where key support is needed to fully reach the potential of a digital economy.