Abstract
The information and communication technology (ICT) industry is one of the most capital intensive among the high-technology industries. ICT business analysis, especially after the industry deregulation, has become a difficult task. This study integrates Real Options and Game Theory perspectives and examines multi-period price competition in order to find the optimal ICT business strategy in terms of the time entry in the market and the service price. The analysis focuses on e-learning business activities showing how it can be formulated in the specific field.
Recommended Citation
Angelou, Georgios and Economides, Anastasios, "Price Competition Analysis In Ict Business" (2009). MCIS 2009 Proceedings. 97.
https://aisel.aisnet.org/mcis2009/97