Drawing upon Castoriadis’ (1987) notion of imaginary significations, this paper aims to advance the analysis of technology acquisition by exploring the ideological role of technology choice and consumption. The illustration of the theoretical background of this paper results in the formulation of two main research interests. First, the ways in which technological imaginaries form ideologies and how these ideologies influence institutional identities, narratives and actions associated with the evaluation of technology choice and consumption. Second, how such ideologies influenced by various socio-political, economical and technical conditions affect and constitute the technology selection process by providing a stabilized form of accountability.