This case study describes the sequence of events that led to the establishment of MetalSpectrum, a digital marketplace for the exchange of non-ferrous metals. Compared to the historical establishment of the London Metal Exchange, MetalSpectrum was created for the purpose of redefining the way non-ferrous metals were bought and sold. The case study examines how established companies seek to respond to the threat imposed by disruptive technologies like the Internet. Also critical success factor underlying the success of the Internet venture are discussed in the context of the period marked by the Internet frenzy of 1999-2001.
Elam, Joyce and Becerra-Fernandez, Irma
"MetalSpectrum: A Virtual Marketplace For Brick-and-Mortar Products,"
Journal of Information Systems Education: Vol. 14
Available at: https://aisel.aisnet.org/jise/vol14/iss3/10