Abstract

In the contemporary professional sports landscape, integrating sustainability practices has emerged as a critical area of focus, particularly within European football clubs. This study delves into the intricate relationship between sustainability initiatives and the economic-financial performance of listed European football clubs, specifically emphasizing the SE European Football Index as a key metric for evaluating sustainability efforts. By examining the impact of sustainable practices on financial outcomes in the sports industry, this research contributes to the ongoing discourse on corporate social responsibility and economic success in the context of professional sports organizations. Starting from a literature review, this paper sheds light on the evolution of sustainability discourse and its implications for the sports sector. Through a quantitative analysis, the study provides valuable insights for managers of football clubs and sports organizations, offering guidance on decision-making processes related to sustainability integration. Furthermore, the study addresses the nuanced challenges of balancing economic objectives with sustainable practices, highlighting the importance of strategic alignment for long-term success in the sports corporate industry.

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