Abstract

This study examines the impact of digital technologies on organizational culture in innovative telecommunications SMEs. A survey across three companies was conducted, analyzing key performance indicators through ANOVA, multiple regression, and SEM. Results reveal significant positive correlations between technology adoption and productivity, work quality, decisionmaking speed, and employee satisfaction. The strongest effects were observed in productivity and employee satisfaction. While technology enhances performance, it necessitates substantial cultural shifts for full potential realization. This research contributes to understanding digital transformation in SMEs, emphasizing the importance of aligning technological advancements with organizational culture. It provides insights for managers on strategic technology integration, balancing efficiency gains with cultural adaptations. The study's limitations include its cross-sectional nature, suggesting future longitudinal research to capture longterm dynamics of technology-driven cultural change in SMEs.

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