Abstract

The aim of this paper is to demonstrate how the implementation of Goal-Based Investing (GBI) methodologies for individual investors can lead to more sustainable and holistic risk management by addressing the bounded rationality nature of human beings (Simon, 1990). GBI methodologies effectively mitigate behavioral biases that often distort financial decisions. This paper further investigates how an approach that is detached from the volatile dynamics of market trends can facilitate more informed decision-making. By focusing on personalized financial goals rather than market performance (Chhabra,2005), GBI provides a structured framework for managing risk in various scenarios. This approach allows investors to make more coherent and sound financial decisions, thereby enhancing their ability to manage risk and achieve long-term financial objectives. The findings suggest that GBI can be a valuable tool for individual investors seeking to navigate the complexities of financial markets with greater confidence and effectiveness.

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