The effects of banking technologies on financial intermediation change the behavior of individuals. Research on the characteristics that influence access to certain applications, such as mobile banking, are important for improvements in this type of technology. In this sense, the objective of this article is to evaluate the behavioral intention of university students in the use of mobile banking. It was found that perceived usefulness, ease of use, and attitude significantly impact behavioral intention. This result can encourage banks and other institutions in the financial system to improve information technologies, expanding the continuous use of mobile banking applications, aiming to maintain the satisfaction and interest of this public, whose loyalty can lead to long-term returns.