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The increasing diffusion of digital technologies throughout industries and dimensions of life is transforming organizations. However, many organizations fail to develop a digital transformation strategy. This paper presents a theoretical sensemaking model of Digital Transformation (DT) and the preliminary outcomes of an ongoing study. The study is supported by socio-cognitive theories, including organizational sensemaking theory and its integration with technological frameworks to understand the development of DT in organizations. The findings of a pilot case study from the hotel industry provide evidence that this study could lead to a framework that could help understand DT from a socio-cognitive perspective. Additionally, the pilot case could be the basis for a broader framework, which could be used for other studies in this field, both for academics and practitioners