We are currently dealing with the challenges of a digital economy as well as a digital transformation. Furthermore, digital technologies are reshaping traditional business strategy and also transforming the structure of social relationships for both the consumer and the enterprise. However, we still do not have an in-depth discussion on what skills and abilities are required for leading the digital transformation process can help organizations to cope with these new challenges. So, the objective of the research in progress is to show how we are developing a study to answer the research question “what the skills are required of digital leaders to improve business performance in a digital transformation process. Our research is expected to make several contributions, bringing some initial results from the qualitative part of the study and presenting the next steps which will be empirically tested soon. The practical value of this research rests on demonstrating the impact of digital leadership on business performance, considering the context of digital transformation in Brazilian Enterprises.
Freitas Junior, José Carlos; Cabral, Patrícia Martins Fagundes; and Brinkhues, Rafael Alfonso, "Digital Transformation: The Gap Between Digital Leadership and Business Performance" (2020). ISLA 2020 Proceedings. 20.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.